The Government of Punjab has officially announced the launch of new registrations for the Ehsaas Rashan Riayat Program, offering a Rs. 4,500 monthly subsidy to eligible families on essential grocery items. This announcement marks a major relief effort to support low-income households struggling with inflation and high food prices in 2025.
Under the renewed initiative, families can now apply through a streamlined digital system to receive monthly discounts on flour, ghee, pulses, cooking oil, sugar, and other daily necessities. The Ehsaas Rashan Riayat Program is part of the broader national social protection framework and continues to be a cornerstone of the Punjab government’s commitment to fighting poverty and food insecurity.
New Phase of Registration Now Live
The new registration phase of the Ehsaas Rashan Riayat Program has officially started across Punjab, covering both urban and rural areas. This new phase is open to previously unregistered families as well as those whose financial circumstances have changed since the last eligibility survey.
To make the process more inclusive and transparent, the Punjab government has introduced a simple online and SMS-based registration system, allowing families to apply without needing to visit government offices. The process is fast, free, and aimed at reducing long queues and middlemen interference.
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What Is the Rs. 4,500 Ehsaas Rashan Riayat Subsidy?
The Rs. 4,500 monthly subsidy allows eligible families to receive a discount of up to 40% on basic grocery items from registered Utility Stores and Kiryana shops that are part of the Punjab Ehsaas network. The subsidy amount is not given in cash but is automatically applied at the time of purchase when the buyer uses their CNIC.
This helps ensure that the assistance is used specifically for food and household needs, preventing misuse and encouraging fair access to essentials for all deserving families.
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How to Register for the Rashan Program in 2025
Families who want to benefit from the subsidy must follow these steps:
- SMS Registration:
Send your 13-digit CNIC number to 8123 from your registered mobile number. - Online Registration:
Visit the official Ehsaas Rashan Riayat portal and fill out the form using your CNIC and household information. - Verification Message:
If you are eligible, you will receive an SMS confirmation along with details on where you can use your subsidy. - Visit a Registered Shop:
Once registered, visit a registered shop or utility store, show your CNIC, and purchase discounted items directly.
The verification process includes a cross-check with the National Socio-Economic Registry (NSER) to ensure that the subsidy reaches the most deserving families.
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Government’s Commitment to Food Security
The Punjab government has emphasized that the Rs. 4,500 Rashan Riayat Program will be expanded gradually to cover over 7 million families across the province. District administrations have been instructed to monitor shopkeepers, ensure proper delivery of subsidized items, and prevent any hoarding or overpricing.
Special control rooms and complaint centers are also being set up to address any issues related to registration, shop refusal, or overcharging. Citizens are encouraged to report complaints via the helpline or the Ehsaas mobile app.
This program not only provides short-term food relief but also contributes to long-term economic stability by supporting local shopkeepers and promoting fair pricing systems.
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Final Thoughts
The relaunch of the Ehsaas Rashan Riayat Program with a Rs. 4,500 subsidy is a vital step toward ensuring that no family in Punjab goes hungry due to economic hardship. As inflation continues to affect daily life, this initiative brings targeted support directly to the kitchen tables of millions. Families are strongly encouraged to register promptly through official channels and benefit from this much-needed relief.
Frequently Asked Questions (FAQs)
1. Who is eligible for the Rs. 4,500 Ehsaas Rashan Riayat subsidy?
Low-income families registered with NSER or meeting the poverty threshold can apply. Widows, disabled persons, and unemployed individuals are prioritized.
2. How can I check my eligibility for the subsidy?
Send your CNIC to 8123 or check the status online at the official portal.
3. Do I need to pay anything to register?
No. Registration and participation in the program are completely free. No agent or shopkeeper is allowed to charge you any fee.
4. Where can I use the Rashan subsidy?
At registered Kiryana stores and Utility Stores across Punjab. You must present your original CNIC at the time of purchase.
5. What if I don’t get a confirmation SMS after registration?
You can try again after a few days or call the helpline. You may also visit a nearby Ehsaas facilitation center for help.
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